In a world where influencers are often dismissed as shallow or uninspiring, Alycia Marie forms the perfect example for how wrong those stereotypes can be. Known for her jaw-droppingly realistic Halloween makeup looks and her angelic singing voice, she’s more than just a social media personality – you’ll quickly find yourself captivated. With undeniable talent, charisma, and kindness, Ally has built an online presence that feels real, authentic and refreshingly human.
Born and raised in North Carolina, Ally moved to Germany when she was eight and began writing songs, experimenting with makeup, and filming videos in her bedroom while just being a teenager herself. By 2010, she was already uploading regularly on YouTube, balancing her two passions – music and beauty.
Today, more than 800,000 people follow her journey on multiple platforms through music, makeup, and more recently, even ghost-hunting. Her newest project, exploring supposedly haunted locations, has opened a new chapter in her career, blending her creativity with historic infos and documentary-style videos.
Ally‘s biggest milestone, however, came on September 5th, when she released her third – and favorite – EP, Karma. Blending intimate thoughts on her upbringing with fun lyrics about falling in love with girls and hoping – as the title already tells – karma handles the rest, Ally truly reached her song-writing and -production peak. You should definitely go listen, if you haven‘t already.
To celebrate, she even hosted an intimate acoustic event in Berlin with just 100 lucky fans in attendance. The excitement didn’t stop there, though: her next show in Cologne on September 26th already sold out in only three minutes. There, she’ll perform again with a full band for an even bigger crowd.
Still, what truly makes Alycia Marie that special isn’t just her career – it’s who she is behind the image she created for herself. While openly sharing her own experiences with mental health, queerness, and family struggles, she actively establishes a safe and inclusive space for her community. No one is as quick to interact with followers and fans and at the same time be as loving towards them. Everyone who takes their time to follow along, will get her time in return – the bond she offers to everyone willing to be part of it, is truly one of a kind.
The love she has to give shows in countless ways – from organizing fundraisers, to sending surprise packages to fans; from heartfelt DMs to simple, but powerful, reminders shared in her stories. Ally’s transparency and willingness to reveal both the beautiful and messy parts of life, resonate deeply with her followers.
Whether she’s sharing tears of joy, about being able to play a sold-out show after a decade of not performing, or releasing music straight from her diary, her authenticity has never wavered. Longtime fans can confirm: she’s the same genuine person now, as she was when she first hit “publish” over a decade ago.
Speaking personally, I count myself extra lucky, to call Ally a dear friend and inspiration of mine. What started with admiration from afar grew into a friendship that revealed the same warmth, honesty, and loyalty behind the camera, that she portrays in front of it. She’s the rare kind of person who makes everyone – friends and fans alike – feel truly seen and valued.
If you don’t know her yet, it’s time you did. Alycia Marie isn’t just an influencer or musician – she’s proof that talent, authenticity and heart can go hand in hand.
ROARA Magazine 