As we watched Little Mix take their last bow as a girl group (for now) at the O2 arena in 2022, we knew that we were about to become a part of the girls’ solo journeys one by one. Leigh-Anne and Perrie took the lead and swayed us with their campaigns, and now the trinity is complete with Jade launching her highly anticipated solo career. And let’s just say: It’s been a dream!
Jade has been leaving hints all over before she ultimately announced her first single Angel Of My Dreams and her fans went wild! The song is a powerful anthem that marries lush vocals with an ethereal soundscape and marks the beginning of a new chapter. As expected, Jade has exceeded all expectations, not only with her music but also with the creative and heartfelt campaign that surrounds it. Being a pop girly for over a decade has definitely prepared Jade for her solo career and has blessed her with the knowledge and expertise she has today.
The release of Angel Of My Dreams is a testament to Jade’s artistic vision and her unwavering commitment to authenticity. The track itself is a mesmerizing blend of pop and R&B, showcasing her signature vocal prowess while also revealing a more introspective and mature side of the artist. The lyrics, which explore themes of self-discovery, resilience, and the pursuit of one’s dreams, resonate deeply with listeners, many of whom have grown up alongside Jade and have witnessed her evolution as both an artist and an individual.
And the campaign has been nothing short of spectacular so far. She has skilfully harnessed the power of social media, engaging with her fanbase in a way that feels both personal and genuine. From sharing behind-the-scenes footage of the recording process to hosting intimate live-streamed performances, Jade has made her fans feel like an integral part of her journey. This approach is not only a testament to her deep connection with her audience but also to her understanding of the modern music landscape, where authenticity and engagement are key.
Something that has always been a top priority for all three girls is their fans and keeping a close relationship and beautiful connection to them. Seeing that blossom even bigger now as they take on their individual paths just shows how much they value their fanbases and aren’t taking any of it for granted.
What truly sets Jade apart from any other artist, is her character and personality. Personally, I have always loved Jade’s sense of humor the most as it has brought me so much joy at times I needed it most. Getting to watch her do interview after interview during this music campaign has been a sheer delight and the laughter was much needed.
Throughout her career, she has remained grounded, kind, and deeply empathetic—a rarity in an industry that often prioritizes image over substance. Jade’s dedication to using her platform for good, whether it be advocating for mental health awareness, supporting LGBTQ+ rights, or speaking out against racism, has earned her respect and admiration from fans and peers alike. Her solo debut is not just a career milestone; it is a celebration of everything she stands for.
Aside from the original version of Angel Of My Dreams, Jade just treated us to a heavenly sad version that has left us speechless and in complete awe of her talent. She is giving us more and more and if this is only the beginning then we are most certainly not ready for the full album to unfold and the music that she has put her whole heart and soul into. By charting her own path, Jade is not just launching a solo career; she is setting a new standard for what it means to be a pop star in the modern era.
ROARA Magazine 