We have all loved Little Mix and we always will, patiently waiting for their magical reunion to happen one day. But until then, we get to witness the beauty of their solo careers. While Leigh-Anne took the lead and was the first member to launch, the time had come for Perrie to spread her wings and fly. Debuting with her first single Forget About Us that was just released last Friday, she has already captured a worldwide audience.
When Perrie started teasing her first solo project, no one really knew what to expect as all the girls each have their own style and tone that makes them stand out individually. Through an incredible fan-oriented campaign, Perrie did everything right. Fan engagement is the key to every artists’ success and when you start off right, you will quickly see the impact it can have when you know how to use it.
Seeing Perrie work closely with her team, curated fun and exciting content on her official fan account Perrie HQ that currently has over 119k followers, you just know there are genius minds behind it.
The whole campaign has been very impressive, especially the exclusive fan events from the album pre-listening party that gave a selected group of fans a chance to hear the first three singles before anyone else, to the official launch events in the UK and Europe and more. And when you see her first single debuting at No. 1, it just proves how smart this campaign concept has been and will continue to be as Perrie launches her next singles leading to her debut album.
When you have been a part of one of the biggest girl groups for over a decade, the bar for your solo career is already set pretty high. But when you do it right and include your already existing strong fanbase from the start, you are on the right path to great success. I just know that while Perrie already has all the Mixers on her side, she will grow a whole new audience throughout this new chapter as well. We can’t wait to see her evolve and be a part of her newly launched solo career journey.
ROARA Magazine 