Vodka, tequila, rum – even non-alcoholic mixers, everyone has a preferred tipple of choice. Whether you’re indulging on a night out on the town, enjoying a celebratory dinner or just simply kicking back and binge-watching your favourite show, it’s always better with a drink in hand. In the last few years, there has been a surge of female-founded drink brands emerging in the market, particularly from well-known faces.
While the market for celebrity beauty brands is fastly becoming oversaturated, many are expanding their tuning into their entrepreneurship and taking on the lucrative side hustle of establishing a presence in the beverage industry.
From Kendall Jenner to Katy Perry, Bella Hadid to Blake Lively, women are dominating the drinks industry right now and stirring up flavours that are taking bars and store shelves by storm.
It’s no easy feat, while celebrity beauty and fashion brands’ success are more often than not heavily influenced by the popularity and stature of the stars behind, with drinks it mostly comes down to one thing, taste. The market, before now, has mostly been dominated by the stars’ male counterparts, but now the girls are coming out on top. We’ve rounded up just some of the starlets brewing up tasty tipples.
Delola by Jennifer Lopez
Live La Dolce Vita with Jennifer Lopez’s world class crafted cocktails Delola. With millions of records sold, multi movie features and successful fashion and beauty collections under her belt, Jlo has finally delved into the world of cocktails in collaboration with Lynette Marrero, named the World’s Best Bartender to develop sophisticated, bright delicious flavours in bottled spritzes that transport you to your inner fun, carefree ‘Lola’.
Betty Buzz by Blake Lively
Treat your tastebuds to the homemade, refreshing sparkling beverages of Betty Buzz. At the helm is actress Blake Lively, who you will most likely know for playing Serena Van Der Woodsen on the hit TV show Gossip Girl. Driven by Blake’s passion to create the best sparkling drink out there, that all the family could enjoy, Betty Buzz was born. Including a zingy Lemon Lime and a classic Ginger Beer, Betty Buzz is fast becoming a favourite across the US and currently making its way to the UK.
818 by Kendall Jenner
While her sisters conquer the worlds of beauty and fashion with the likes of Skims, Good American and Kylie Cosmetics, Kendall Jenner has been making waves with the award-winning 818 Tequila. The Kardashian sibling works closely with local, family owned farms in Jalisco, Mexico to distil the ‘best tasting tequila possible.’ While the Kardashians get a lot of flack from the public, Kendall has proven herself winning prestigious international awards including Best Reposado at the World Tequila Awards.
De Soi by Katy Perry
“Savour the flavour, lose the booze” that’s the smell of pop superstar Katy Perry’s non-alcoholic aperitif De Soi. Katy teamed up with Master Distiller Morgan McLachlan to create a booze-free alternative that was inspired by the French ethos of pleasure and restraint. Bursting with botanicals, flavours include Champignon Dreams, Tres Rosé and Purple Lune, so you can sip on a spritz guilt-free.
Próspero by Rita Ora
Rita Ora is an unstoppable force of nature, not only as a music artist, actress and TV star but for securing partnerships with a multitude of global brands including adidas, Primark and Escada. Many may be surprised that she is also the ‘Chief Creative Partner’ of Prospero Spirits. Distilled by Stella Anguiano using 100% blue, Prospero’s Tequila is as unique as its creator and has received rave reviews for its excellent and fresh taste.
Kin Euphorics by Bella Hadid
Hailed as a non-alcoholic functional beverage, Kin Euphorics is co-founded by model Bella Hadid. Boasting to nourish the mind and body as well as ‘activating the power, energy, and peace that is already in you’, Kin Euphorics is a range of carbonated flavoured waters with stress reducing and brain boosting ingredients. An innovative and unusual beverage, it’s been a hit with the health conscious and those ditching the booze.
Some other honourable mentions include Shay Mitchell’s Onda, Vanessa Hudgens’ Caliwater, Kate Hudson’s King Street Vodka and Ciara’s Ten to One.
Keep your eye out for these brands and let’s raise a toast to the formidable forces of the women paving the way within the industry and providing us with a fantastic array of flavours for us to savour.
ROARA Magazine 